Philips 2012 Annual Report Download - page 8
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Message from the CEO
8 Annual Report 2012
Dividend per common share
in euros
0.80
0.60
0.40
0.20
0
0.70
2009
0.70
2010
0.75
2011
0.75
2012
0.75
20131)
1) Subject to approval by the 2013 Annual General Meeting of Shareholders
Looking ahead – our path to value in 2013
and beyond
As we pursue our mission and vision, we are confident
that the strategic direction we have chosen is sound. We
are bringing many exciting new products and services to
the market in all three of our sectors. We will continue
with Accelerate! to make us more competitive and to
enable our businesses to win in the market and achieve
global leadership positions. It is the right platform to drive
the execution of our plans and to ensure that our
investments in innovation, people, systems and markets
deliver profitable growth and improve return on invested
capital.
In the coming year we will make further progress through
Accelerate! by transforming our end-to-end customer
value chain to just four Lean-based business models
enabled by an effective and cost-efficient IT platform. This
is helping us to deliver our innovations to market faster
and reducing our working capital requirements. Our end-
to-end projects will scale up to cover over 40% of sales
in 2013, up from around 20% in 2012.
We are also implementing focused actions to improve
gross margins in 2013 and beyond. These include
rationalizing our industrial and distribution footprint at
Lighting and Healthcare, enhancing procurement
effectiveness and driving value engineering.
In conclusion, we made considerable progress in 2012, but
there is still much to be done to deliver Philips’ full
potential. We are confident that operational and financial
performance will improve further during 2013, enabling
us to achieve our targets for the year.
On behalf of my colleagues on the Executive Committee, I
wish to thank our employees for their dedicated efforts
and for the way they have embraced our new culture of
entrepreneurship and accountability. And I would like to
thank our customers and other stakeholders, especially
our shareholders, for their continuing support.
Frans van Houten,
Chief Executive Officer