Philips 2012 Annual Report Download - page 9

1 Our company 1 - 1
Annual Report 2012 9
1Our company
Philips is a diversified technology company active in the
markets of healthcare, lighting and consumer well-being.
Our headquarters are in Amsterdam (Netherlands).
Our heritage
Philips was founded in Eindhoven (Netherlands) in 1891
by Frederik and Gerard Philips – later joined by Gerard’s
brother Anton – to “manufacture incandescent lamps and
other electrical products”. For the 120-plus years since
then, we have been enhancing people’s lives with a steady
flow of ground-breaking innovations. And we are
determined to build upon this rich heritage as we aspire
to touch billions of lives each year with our innovative
lighting and healthcare solutions and our consumer well-
being products.
Our mission
To improve people’s lives through meaningful innovation
Innovation is core to everything we do. But innovation
does not only mean ‘new technology’. It can also mean a
new application, a new business model or a unique
customer proposition brought about by an innovative
partnership. By tracking global trends and understanding
the challenges facing people in their daily lives, we ensure
that people’s needs and aspirations remain at the heart of
our innovation endeavors.
Our vision
At Philips, we strive to make the world healthier and more
sustainable through innovation. Our goal is to improve the
lives of 3 billion people a year by 2025. We will be the
best place to work for people who share our passion.
Together we will deliver superior value for our customers
and shareholders.
Guiding statement
As a diversified technology company we manage a
dynamic portfolio of businesses which we build to global
leadership performance.
We create value through our capabilities to develop deep
understanding of our customers’ needs and apply
advanced technologies to create innovative solutions.
With our people, global presence and trusted brand we
reach customers worldwide.
The Philips Business System enables us to deliver superior
results by being a learning organization with a growth and
performance culture, in which we combine
entrepreneurship and agility with disciplined, lean end-to-
end execution, leveraging global scale and local relevance.
Our behaviors
Our behaviors:
• Eager to win
• Take ownership
• Team up to excel
are designed to foster a new performance culture and
help all of us accelerate to deliver sustainable profitable
growth – always in compliance with Philips General
Business Principles.