Philips 2012 Annual Report Download - page 23
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3 Our strategy in action 3 - 3
Annual Report 2012 23
Re-inventing lighting for
consumers
Driven by the shift toward connected, digital lighting solutions and applications, we are
strengthening our presence in the consumer market by leveraging our innovative
capability to add ever greater value with light.
For more and more of us, home is the hub of our social
and leisure activities. Lighting for the home is about much
more than merely turning a switch on or off – it’s about
allowing consumers to truly personalize their interior
spaces. Today’s flexible, efficient digital lighting can
transform a room in an instant, creating a pleasant
ambience and enhancing the very way we feel. And it
delivers significant energy savings when used to replace
conventional lighting, taking some of the strain off
household budgets.
New way to experience and interact with light
As we continue to redefine and extend the possibilities of
LED technology, the October 2012 launch of Philips hue
has pushed the boundaries of lighting even further. Initially
available exclusively from Apple stores, Philips hue – the
world’s first commercially available web-enabled home
lighting system – enables users to control light wirelessly
with an app on their smartphone or tablet. This opens up
endless possibilities for consumers to creatively
personalize their lighting to suit their lifestyle. The app
also features four pre-programmed light settings based on
our research into the biological effects of light on the
body. These scenarios set the LED bulbs to the optimum
tone and brightness of white light to help us relax, read,
concentrate or energize. Just as phones, media and
entertainment have been revolutionized by digital
technology, now consumers can also personalize light and
enjoy limitless applications.
In the spirit of Open Innovation, we have opened up the
hue app to the developer community, inviting developers
to explore the app and come up with yet more innovative
new ways to enhance life with light.