RBS 2011 Annual Report Download - page 8

6RBS Group 2011
RBS Group serves over 30 million customers
in over 30 countries. We serve a variety of
customers, ranging from individuals to large
corporates, and small businesses to
governments. We offer them a range of
products to meet their differing needs.
Although individual products differ from each
other, much of what we do is to provide one of
four fundamental banking services. Whether
large or small, we help our customers to:
•manage their cash;
•obtain funds so that they can spend or
invest today rather than wait until tomorrow;
•manage risks; and
•make better financial decisions.
Managing cash
Cash management gives customers a
convenient way to store, access and get a
return on their money. For personal and small
business customers, this means products like
current and savings accounts, whilst larger
organisations might want access to more
sophisticated and complex products through
financial markets.
We also provide international cash
management, which includes services such as
credit card processing for retailers, payments
services and international cash transfer.
Helping customers raise money
At its simplest, banking involves giving people
who have cash today that they do not want to
spend – savers – a safe place to put their
money and recycling those resources to
people who need to buy or invest but who do
not have ready access to cash – borrowers.
Our deposit products attract cash from savers.
We use that to fund our lending. For example:
•credit cards and loans cover smaller lending
needs; and
•mortgages and asset finance help to pay for
larger purchases.
Essential reading
Our customers
Individuals Small
businesses
Managing cash
Helping customers
raise money
Managing risks
Providing
financial advice
Current accounts and overdrafts
Savings and investment products
Invoice finance
Residential mortgages,
consumer loans and credit cards
Commercial mortgages, business loans, asset
finance and leasing
Trade finance
Fixed rate loans; insurance
Personal and private banking advice;
MoneySense
Dedicated business managers,
business seminars, start-up hotline