Bank of America 2001 Annual Report Download - page 10

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8
Embracing ingenuity to be innovative >Bank of America has always been an industry innovator, whether it was
pioneering the first branch banking system, or being the first to issue a nationally accepted credit card, automate its
transaction processing and tap the capital markets for professional sports leagues. Today we are leading the way once
again, analyzing our businesses from the customer’s viewpoint, applying creative thought and utilizing techniques
developed for other industries to deliver the experience that customers tell us they want. Above, “Straight-Through
Processing” for business clients enables a corporate treasurer to initiate financial transactions online and have them
fulfilled completely automatically. This systems integration makes processing faster, cheaper and more accurate than
traditional methods and frees the treasurer to spend more time on essential responsibilities.