Philips 2011 Annual Report Download - page 10
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1 Our company 1 - 1
10 Annual Report 2011
1Our company
Philips is a diversified company active in the markets of
healthcare, consumer lifestyle and lighting, and
headquartered in Amsterdam (Netherlands).
Our heritage
Philips was founded in Eindhoven (Netherlands) in 1891
by brothers Anton and Gerard Philips to “manufacture
incandescent lamps and other electrical products”. For
the 120 years since then, we have been enhancing people’s
lives with a steady flow of ground-breaking innovations.
And we are determined to build upon this rich heritage
as we aspire to touch billions of lives each year with our
innovative lighting and healthcare solutions and our
consumer lifestyle products.
Our mission
Improving people’s lives through meaningful innovation
Innovation is integral to everything we do. But innovation
does not only mean “new technology”. It can also mean a
new application, a new business model or a unique
customer proposition brought about by an innovative
partnership. By tracking global trends and understanding
the challenges facing people in their daily lives, we ensure
that people’s needs and aspirations are at the heart of our
innovation endeavors.
Our vision
At Philips, we strive to make the world healthier and more
sustainable through innovation. Our goal is to improve the
lives of 3 billion people a year by 2025. We will be the
best place to work for people who share our
passion. Together we will deliver superior value for our
customers and shareholders.
Our domain
We operate in the health and well-being domain.
We seek to improve the quality of people’s lives through
focusing on their health and well-being.
By “health” we mean not only medical aspects of health,
but also keeping fit, having a healthy diet, and generally
living a healthy lifestyle. By “well-being” we mean a general
sense of fulfillment, feeling good and at ease. “Well-being”
also refers to the sense of comfort, safety and security
people feel in their environment – at home, at work, when
shopping or on the road. Our focus on health and well-
being also implies helping to build a sustainable society.
Our behaviors
In 2011 we adopted a new set of behaviors:
• Eager to win
• Take ownership
• Team up to excel
Our new behaviors are designed to foster a new
performance culture and help all of us accelerate to
deliver sustainable profitable growth – always in
compliance with Philips General Business Principles.