Philips 2011 Annual Report Download - page 18
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3 Our strategy in action 3 - 3
18 Annual Report 2011
Philips, what began with just one product in 2005 has now
become a comprehensive portfolio of products, programs
and services that is positively changing the way COPD
patients live and work. With the launch of the HomeLox
liquid oxygen system in June 2011, we reinforced our
leadership position as the only manufacturer that offers a
full line of supplemental oxygen devices for use in and out
of the home.
But we realize that to truly improve the quality of life for
COPD patients, our solutions have to address both the
personal needs of patients and the business needs of
homecare providers. Given the dramatic changes in
healthcare delivery and costs over the past decade, Philips’
commitment to find innovative answers to the challenges
of COPD means also creating a portfolio that reflects
these challenging financial and market realities. By listening
to our customers, we develop strong relationships that
are helping us understand their unique
challenges. Working together, we are able to better serve
both patients and clinicians.
“Having a manufacturer like Philips on our side is a game-
changer. With reimbursements decreasing and
competitive bidding on the rise, Philips helps us make
good decisions. It’s a great thing... because we can’t do it
alone,” says customer Gordon Ridley, area manager,
Petersen Medical.
The success of Philips’ home oxygen business shows in its
outstanding financial performance. We tripled sales
between 2005 and 2010, and success continued in 2011
with a double-digit annual growth rate.
Overburdened hospitals with limited
resources and challenging financial
circumstances will be hard pressed to
care effectively for the growing
numbers of long-term patients with
chronic ailments such as heart
disease and sleep disorders. New
solutions must be found.
Addressing the growing demographic
need for care in the home, we
provide diagnostic and therapy
products – for sleep-disordered
breathing, home respiratory care and
respiratory drug delivery – and home
monitoring services to support
cardiac and elderly care.
We work together with our
customers to improve the quality of
life for at-risk individuals in the home
through better awareness, diagnosis,
treatment, monitoring and
management of their conditions.