Philips 2011 Annual Report Download - page 26

3 Our strategy in action 3 - 3
26 Annual Report 2011
Fast-growing market
With 20 million cars being produced in Europe each year,
the EU-wide adoption of DRL represents a significant
sales opportunity. It is expected that by 2015 40% of the
European car park will be equipped with DRL (today 13%).
As well as selling to OEMs for build-in, we offer LED-
based DRL solutions for cars already on the road, enabling
drivers to benefit from the safety of DRL right now. Our
LED Daylight retrofit modules enable lights to be
switched on automatically when the engine is started.
These lights substantially increase a car’s visibility to other
road users and have a low energy consumption compared
to existing dipped-beam headlamps. LED DayLight 4
ensures high visibility for safer daytime driving, while LED
DayLight 8 offers motorists maximum visibility and
premium design. Both enable CO2 savings of 5.5 g per km,
while their long lifetime significantly reduces the need for
maintenance.
Safety, energy efficiency and style
As the world’s leading automotive lighting player, we are
committed to understanding our customers’ needs and
helping them to enhance the motoring experience – with
innovations that make their vehicles safer, more energy-
efficient and more stylish. A fact not lost on Mercedes-
Benz: “We have chosen Philips as our partner for the
next-generation LED DRLs,” says Uwe Kostanzer, head
of Mercedes-Benz’s exterior lighting department, “not
only due to the product’s supremacy in lumen output,
quality of light and thermal stability, but also due to the
entirely trustful cooperation between the engineering
teams on both sides.”
Both at home and on the move, our
innovative lighting solutions enhance
form and function, improve people’s
sense of well-being, and enable them
to express their identity and style.
We believe that by putting our
customers’ needs at the heart of our
innovation process, we can offer a
new, responsible lighting experience
that truly enriches lives.