Philips 2011 Annual Report Download - page 29

4 Our planet, our partners, our people 4 - 4
Annual Report 2011 29
One of the sustainability product highlights in 2011,
addressing the subject of materials, was our launch of the
world’s first ever recycled designer coffee machine: the
SENSEO Viva Café Eco, which uses old electronic
appliances to create a first-class coffee system. All outer
plastic parts – except those that come into contact with
the water or coffee – are made from up to 100% recycled
content. The machine also has a five-minute auto shut-
off for energy saving, and its packaging is made from 90%
recycled cardboard.
Also last year, after 18 months of rigorous testing, the US
Department of Energy awarded us the highly prestigious
‘L Prize’ for our LED replacement for the 60 W
incandescent bulb. The Department calculated that if
every 60 W incandescent bulb in the US was replaced with
our 10 W prize winner, the nation would save USD 3.9
billion in one year and avoid 20 million tons of carbon
emissions. This is comparable with the emission reduction
that could be realized by shutting down 20 medium-size
power stations.
Our InteliVue MX40 Patient Monitor and Trilogy home
healthcare solution illustrate how our innovations are also
significantly reducing energy usage in the hospital and
home settings.
And to ensure our green pipeline remains well stocked,
we invested some EUR 470 million in Green Innovation
in 2011.
Greener business models
We are also creating innovative new business models that
help improve our ecological footprint. For example, the
‘Pay per Lux’ lighting concept currently being trialed in the
Netherlands provides companies with energy-saving,
state-of-the-art lighting systems without any capital
expenditure. It works like this: after installation, we retain
ownership and maintenance of the lighting, and in return
the customer pays only for the amount of light emitted.
This encourages the deployment of energy-efficient
products and advanced lighting controls.
To reduce our ecological footprint
we are maintaining our focus on
overall environmental performance
improvement, driven by our
EcoVision program.
We are committed to develop,
promote and market more energy-
efficient solutions for people in all
markets. We address this challenge
with our Green Products and Green
Innovation.
We also seek to facilitate new
solutions that will drive responsible
energy practices, and have long
focused on the energy efficiency of
our products and production
processes.
The significant issues for our
company – and our industry – in the
environmental area continue to be
energy efficiency, chemical content of
products, and collection and
recycling. We remain committed to
giving our full attention to these
challenges.
Working with stakeholders, we aim
to share expertise and co-create
innovative solutions that will make a
difference to future generations.