Philips 2011 Annual Report Download - page 15

3 Our strategy in action 3 - 3
Annual Report 2011 15
Philips’ China journey – a
dynamic partnership
China faces a major challenge as it works to provide healthcare to more than 1.3 billion
people. We are committed to helping the Chinese medical community find answers to
China’s healthcare needs through innovative technology solutions.
As its population grows and its middle class expands,
China faces a huge societal and fiscal challenge: how to
provide high-quality cost-effective healthcare to over 1.3
billion people? China is working to meet three key
strategic goals. First, it must grow its healthcare system
to provide basic medical services for all, particularly in
under-served regions. Second, its medical community
must find solutions to address the different needs of the
emerging middle class. Finally, it must achieve these goals
while keeping its remarkable economic growth on track.
China’s decision to make major investments in the
expansion of its healthcare infrastructure is an important
step on this journey to provide accessible, affordable care
for its people.
Meaningful solutions for changing healthcare
demands
As a leading healthcare innovator, Philips has a unique
ability and opportunity to help China improve the health
and well-being of its people. Starting in 2007, our China
Team worked with China’s medical community and
government to identify the country’s primary needs and
develop innovative technology solutions to meet their
changing healthcare demands. We began our journey by
listening. What we heard was that our customers wanted
more clinical benefits from imaging systems and more
research collaboration between Philips and China’s great
university hospitals. Out of these conversations have
come ongoing peer-to-peer engagements, continuing
education workshops, customer appreciation events and
perhaps most important, dynamic, ongoing research.