Philips 2011 Annual Report Download - page 20
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3 Our strategy in action 3 - 3
20 Annual Report 2011
Local salad-maker accessory speeds to market
Across Philips, we are focused on accelerating our
performance to deliver more for customers. To achieve
this, many teams are working to develop locally relevant
and superior products and bring them to market faster.
Created using local insights and by quickly developing a
new and unique accessory for our flagship hand blender,
the cube cutter developed for Russia and Eastern Europe
is a great example of this.
Olivier salad, or ‘Russian’ salad as it is often known outside
the country where it was first created, is a popular dish
composed of diced potatoes and other vegetables, as well
as eggs and ham. It is one of the main courses served
during Russian New Year celebrations, and as it is typically
made in large quantities it takes a very long time to cube
the vegetables during its preparation. This presented an
opportunity to produce a dedicated cube cutter and save
consumers the time and hassle of chopping manually with
a knife.
Our market and business organizations worked closely
together to develop an innovative solution to the
problem, developing a dedicated cube-cutting accessory
for the Philips Avance Collection hand blender. The team
worked quickly, and as a result the product was on-shelf
in Russian stores in time for the peak selling period in the
run-up to the New Year celebrations. Localizing the
product in time for this had an immediate positive effect
on sales and market share.
Consumers are increasingly looking
for solutions that help them to
maintain and improve their health
and well-being and that of their
families. By combining global
consumer-centric technology
platforms with local business creation
capabilities we are able to harness
our global innovation power whilst
ensuring that we deliver meaningful
innovations that meet local
consumer needs.
In key categories like male grooming,
oral healthcare, kitchen appliances
and coffee we are driving growth and
making a difference to people’s lives
by making it easier for them to
achieve a healthier and better lifestyle.