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6 Sector performance 6.2.6 - 6.2.7
Annual Report 2011 71
EBIT and EBITA1)
in millions of euros
■-EBIT in value--■
■-EBITA in value----EBITA as a % of sales
1,000
500
0
773
16
789
11.2
2007
438
16
454
7.3
2008
436
18
454
8.5
2009
679
39
718
12.4
2010
392
80
472
8.1
2011
1) For a reconciliation to the most directly comparable GAAP measures, see
chapter 15, Reconciliation of non-GAAP information, of this Annual Report
6.2.7 Strategy and 2012 objectives
In 2012 Philips Consumer Lifestyle will continue to
progress on the following key trajectories designed to
accelerate performance and achieve our mid-term
targets:
• Implement Accelerate! transformation
• Right-size the organization post TV joint venture
establishment
• Address Lifestyle Entertainment portfolio and execute
turnaround plan
• Continued growth investment in core businesses
towards global category leadership
• Regional business creation; leverage acquisitions in
China and India
• Deliver on EcoVision sustainability commitments