Philips 2011 Annual Report Download - page 63

6 Sector performance 6.1.3 - 6.1.4
Annual Report 2011 63
Philips is one of the top-tier players in the healthcare
technology market (based on sales) alongside General
Electric (GE) and Siemens. The United States, our largest
market, represented 42% of the Healthcare sector’s 2011
global sales, followed by Japan and China. Growth
geographies accounted for 22% of sales. Philips Healthcare
employs approximately 38,000 employees worldwide.
With regard to sourcing, please refer to sub-section 5.3.3,
Supply management, of this Annual Report.
6.1.4 Progress against targets
The Annual Report 2010 outlined a number of key targets
for Philips Healthcare in 2011. In the course of the year,
reflecting the evolving business reality and the adoption
of Accelerate!, these were encapsulated in several key
trajectories designed to accelerate performance – and
achieve our mid-term targets. We have made significant
headway toward meeting those goals, as outlined below.
Driving to co-leadership in Imaging Systems
In 2011 we realized our vision of Imaging 2.0. As part of
this vision we delivered on our promise to bring world-
class products to market that address radiologists’
fundamental needs: a new level of patient focus and safety,
improved workflow and more effective integration,
leading to better care coordination and improved
economic value.
One of the many breakthrough products released in 2011
is the Ingenuity TF PET/MR, the first new imaging modality
introduced in a decade. This system integrates the
molecular imaging capabilities of PET with the superior
soft tissue contrast of MR (magnetic resonance imaging),
thereby enabling the system to perform both stand-
alone MR and hybrid PET/MR studies. This delivers added
flexibility by eliminating the need to invest in multiple
scanners while cutting down on throughput time and
improving patient comfort since the patient can remain
on the same table for both tests. We also released the
new Ingenuity CT platform, designed to provide low dose
and high image quality, and Ingenia MR, the first digital
broadband MR system, which delivers excellent image
quality while increasing patient throughput by up to 30%.
Philips’ Ambient Experience solution continued to
differentiate the company and spur growth in 2011,
especially in certain growth geographies such as the
Middle East. With global installations now approaching
300, this unique approach to the patient experience
integrates architecture, design and enabling technologies,
such as lighting, sound, projection and RFID, to create a
friendlier, more calming and welcoming hospital
experience for patients as well as a more pleasant place
for staff to work.
In 2011, we strengthened our Women’s Health portfolio
with the acquisition of the digital mammography business
of Sectra. The acquired system, MicroDose
Mammography, delivers high-quality breast images using a
unique photon-counting detector technology and can
deliver outstanding image quality at up to 50% of the
radiation dose used by other full-field digital
mammography systems, based on phantom testing.
Philips also made a minority investment in Corindus to
jointly develop robotic‐assisted systems for minimally
invasive treatment of obstructed coronary arteries. This
emerging field of image-guided, minimally-invasive
treatments can lead to faster recovery times and shorter
hospital stays. The investment strengthens Philips’
position as a leader in cardiology.
Achieving leadership with holistic
innovation in Patient Care & Clinical
Informatics
Our Patient Care & Clinical Informatics group (PCCI)
remains focused on saving and improving lives with a
‘holistic’ portfolio that combines and connects
information, technologies, and people in new and
meaningful ways.
In 2011, PCCI introduced several clinical decision support
algorithms, telehealth applications, workflow tools, and
other innovations that are changing care-giving paradigms.
The IntelliVue MX600, MX700, MX800 patient monitoring
solution functions as a clinical workstation that provides
fast, convenient access to a patient’s clinical data from
hospital information systems. The IntelliVue MX40
monitor, recognized as the best new product at the 2011
Military Smart Monitoring Summit, is a wearable patient
monitor that allows clinicians to monitor ambulatory
patients, not only improving the patient experience but
also providing an effective and efficient alternative to
traditional care for patients who are capable of walking
and moving around. It also improves clinician workflow
by providing local alarms to alert clinicians of patient
condition changes regardless of the patient’s location in
the hospital.
The PCCI group also invested in the mother and child care
segment to augment its capabilities in obstetrical care and
neonatal intensive care. The team delivered products such
as the state-of-the-art OBTraceVue obstetrical
information management system, which was cited among
the products that will make a profound contribution to