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6 Sector performance 6.1.6 - 6.1.8
66 Annual Report 2011
Sales per geographic cluster
in millions of euros
-Western Europe_-North America_-other mature_-growth
10,000
5,000
0
2007
1,767
3,215
559
1,097
6,638
2008
1,961
3,747
670
1,271
7,649
2009
1,941
3,685
763
1,450
7,839
20101)
2,031
3,901
968
1,701
8,601
2011
1,948
3,953
1,046
1,905
8,852
1) Revised to reflect an adjusted geographic cluster allocation
Sales and net operating capital
in billions of euros -Sales----NOC
10
8
6
4
2
0
4.8
6.6
2007
8.8
7.6
2008
8.4
7.8
2009
8.9
8.6
2010
8.4
8.9
2011
EBIT and EBITA1)
in millions of euros
-EBIT in value--
-EBITA in value----EBITA as a % of sales
1,500
1,000
500
0
709
137
846
12.7
2007
621
218
839
11.0
2008
593
255
848
10.8
2009
922
264
1,186
13.8
2010
93
1,052
1,145
12.9
2011
1) For a reconciliation to the most directly comparable GAAP measures, see
chapter 15, Reconciliation of non-GAAP information, of this Annual Report
6.1.7 Regulatory requirements
Philips Healthcare is subject to extensive regulation. It
strives for full compliance with regulatory product
approval and quality system requirements in every market
it serves by addressing specific terms and conditions of
local ministry of health or federal regulatory authorities,
including agencies like the US FDA, EU Competent
Authorities and Japanese MLHW. Environmental and
sustainability requirements like the European Union’s
Waste from Electrical and Electronic Equipment (WEEE)
and Restriction of Hazardous Substances (RoHS)
directives are met with comprehensive EcoDesign and
manufacturing programs to reduce the use of hazardous
materials.
Philips Healthcare participates in COCIR, the European
trade association for the Radiological, Electro-medical and
Healthcare IT industry, which has committed to
participate in the Energy-using Products Directive
through a Self-Regulatory Initiative for imaging equipment.
6.1.8 Strategy and 2012 objectives
In 2012 Philips Healthcare will continue to progress on
the following key trajectories designed to accelerate
performance and achieve our mid-term targets:
Implement Accelerate! transformation
Driving to co-leadership in Imaging Systems and
leadership in Patient Care & Clinical Informatics
Invest for leadership in growth geographies
International expansion of the Home Healthcare
Solutions business
Executing operational excellence initiatives to increase
margin and time-to-market
Deliver on EcoVision sustainability commitments