Philips 2013 Annual Report Download - page 17

Annual Report 2013 17
Bringing our brand to life
Reflecting this culture of engagement, our employees
also play a crucial role as ambassadors of our brand. In
May 2013 our Employee Brand Jam focused on
engaging employees around our new brand promise.
They were asked to share, via a dedicated dashboard,
their stories about how Philips delivers innovation to
them. This campaign won a European Excellence
Award in the Internal Communications category.
In the lead-up to brand launch day, 13 November, we
invited the world to uncover our redesigned shield
through a mosaic launched via social media. Over
14,000 individuals took part in the 48 hours ahead of
the reveal. On the day itself, over 60 sites around the
world hosted simultaneous events linked to a live feed
of the unveiling at our head office in Amsterdam. In this
way, a highly engaged workforce was brought together
to celebrate a landmark event in the history of the
company.
Diversity and inclusion
Having an inclusive culture where dierences are
honored, respected and encouraged and a diverse
workforce that mirrors the markets we’re active in,
enables us to deliver innovation that matters to our
customers and consumers and thus to create value for
Philips and its stakeholders. Our new Diversity &
Inclusion Policy defines our global standards and the
role all employees need to play to create a diverse and
inclusive workplace.