Philips 2013 Annual Report Download - page 28
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28 Annual Report 2013
1. Knowing our customers
Who do we mean by
‘you’?
Philips delivers innovation that matters to you.
But just who is ‘you’? And what matters to you?
To get ever closer to our customers, these are
questions we ask every day.
With our global presence – we have customer-
facing sta in over 100 countries – and our
trusted brand, we are uniquely placed to capture
local customer insights.
By understanding the challenges local people
face – whether they be a hospital director, a city
planner, a doctor or a consumer – we ensure that
their actual needs and aspirations drive our
innovation eorts. So we can deliver what really
matters to them.