Philips 2013 Annual Report Download - page 77
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5 Sector performance 5.2 - 5.2
Annual Report 2013 77
5.2 Consumer Lifestyle
“ Across the world people are increasingly motivated to look and
feel their best, seeking solutions that are truly meaningful,
solutions that fit their daily lives. At Philips Consumer Lifestyle
we are driving profitable growth, by taking global innovations
and bringing them to market in a way that is highly locally
relevant. We are empowering millions of consumers to make
healthier choices every day, in areas such as oral healthcare,
nutrition and healthy air.” Pieter Nota, CEO Philips Consumer Lifestyle
• We are executing our strategy with rigor, delivering
strong growth and improving profitability through
locally relevant innovation.
• Future growth drivers are clearly set: grow the core
businesses through local and global innovation, and
geographical expansion of proven propositions;
further expand in the domain of personal health and
well-being by exploring new business adjacencies
and new business areas.
• Accelerate! has transformed the sector into a market-
driven organization, by changing our operating
model, performance culture and end-to-end
approach.