Philips 2013 Annual Report Download - page 90

5 Sector performance 5.4.1 - 5.4.1
90 Annual Report 2013
Philips Innovation Campus Bangalore
Philips Innovation Campus Bangalore (PIC) hosts
activities from most of our operating businesses, Philips
Research, Design, IP&S, and IT. Healthcare is the largest
R&D organization at PIC, with activities in Imaging
Systems and Patient Care & Clinical Informatics. While
PIC originally started as a software center, it has since
developed into a broad product development center
(including mechanical, electronics, and supply chain
capabilities). Several Healthcare businesses have also
located business organizations focusing on growth
geographies at PIC.
Philips Innovation Center Shanghai
Philips Research China is Philips’ second-largest
research lab globally. The organization currently has
over 170 sta, working in the Healthcare, Consumer
Lifestyle and Lighting programs, and cooperates
extensively with Philips labs across the world. Research
China anchors our broader commitment to our
Shanghai R&D campus as an innovation hub.
Philips Design
Philips Design partners with the Philips businesses,
Group Innovation, and functions to ensure that our
innovations are people-focused, meaningful and
locally relevant, and that the Philips brand experience
is dierentiating, consistent and drives customer
preference across all its touch-points.
Philips Design is a global function within the company,
comprised of a Group Design team that leads the
function and develops new competencies, and fully
integrated sector Design teams ensuring close
alignment with the Philips businesses. The organization
is made up of designers across various disciplines, as
well as psychologists, ergonomists, sociologists and
anthropologists – all working together to understand
people’s needs and desires and to translate these into
relevant solutions and experiences that create value for
people and business. Design’s forward-looking
exploration projects deliver vital insights for new
business development.
In the area of emergency care, for example, the Design
team has been instrumental in developing a new user
interaction concept for the next generation of
automatic external defibrillation (AED). Based on new
and deeper insights from onsite research into
stakeholder requirements, protocols, routines and
behavior in emergency settings in firehouses and police
stations, it improves the ease of use for first responders,
resulting in faster deployment. The Philips HeartStart
FR3 AED won a red dot design award in 2013.
Philips Design is widely recognized as a world leader in
people-centric design. In 2013, it won over 100 key
design awards, including an unprecedented 39 iF
design awards in the areas of product, communication
and innovation design, 22 red dot design awards, eight
Successful Design Awards China, seven Dutch Good
Industrial Design Recognition prizes, and four
Australian International Design Awards.
Philips Healthcare Incubator
The Philips Healthcare Incubator is a corporate
organization within Philips Group Innovation dedicated
to new business creation. Its mission is to identify novel
business opportunities addressing unmet needs of
patients, payors and care providers through ground-
breaking innovation, and to transform these into
successful businesses. The ultimate goal is to create
new, sizeable business categories for Philips in health
care.
Philips Intellectual Property & Standards
Philips IP&S proactively pursues the creation of new
intellectual property in close co-operation with Philips’
operating businesses and Philips Group Innovation.
IP&S is a leading industrial IP organization providing
world-class IP solutions to Philips’ businesses to
support their growth, competitiveness and profitability.
Philips’ IP portfolio currently consists of approximately
13,200 patent families, 2,680 trademark families, 3,930
design families, and 2,150 domain name families.
Philips filed approximately 1,550 patent applications in
2013, with a strong focus on the growth areas in health
and well-being.
IP&S participates in the setting of standards to create
new business opportunities for the Healthcare,
Consumer Lifestyle and Lighting sectors. A substantial
portion of revenue and costs is allocated to the
operating sectors. Philips believes its business as a
whole is not materially dependent on any particular
patent or license, or any particular group of patents and
licenses.
Group and Regional Costs
Group and Regional organizations support the creation
of value, connecting Philips with key stakeholders,
especially our employees, customers, government and
society. These organizations include the Executive
Committee, Brand Management, Sustainability, New
Venture Integration, the Group functions related to
strategy, human resources, legal and finance, as well as
country and regional management.