RBS 2005 Annual Report Download - page 50

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Corporate Responsibility
Corporate Responsibility continued
The RBS group’s £56.2 million Community Investment programme goes beyond simple financial
donation and aims to generate long term benefit through genuine partnerships with charities,
community groups, employees and other stakeholders.
Community investment
In the UK, we focus on three programmes that
we believe have a strong and positive impact:
Supporting Staff Giving, Money Matters and
Moving On.
Supporting Staff Giving
 In 2005, over 14,500 of our staff took
part in our unique double matched payroll giving
scheme which generated £8.5 million for 3,200
charities across the UK and Ireland. In addition
RBS supported a TV advertising campaign by
3 charities – Cancer Research UK, NSPCC and
Oxfam – which encouraged more employers
and employees to take part in payroll giving.
 7,000 Community Cashback Awards
totalling £2.5 million were made to good causes,
supported by our staff through fundraising or
volunteering.
 Together with a £1 million Christmas
donation shared between the Top 10 Give As
You Earn charities nominated by our staff, the
three schemes generated a record £12 million
in charitable donations.
Money Matters
 In 2005, Face 2 Face with Finance, the
Group’s unique programme to provide financial
education, helped 260,000 young people better
understand personal finance. 550 members of
staff worked with teachers to deliver lessons and
interactive activities.
 The Group’s commitment to the Money
Advice Trust led to the take up of 5,324 free
training places by personal money advisers,
improving the quality of advice given to people
in greatest financial hardship.
 The Lone Parent Helpline responded
to 25,465 calls (up from 21,000 in 2004) and
distributed 4,689 information packs.
Moving On
 The number of employees volunteering with
The Prince’s Trust and Fairbridge has increased this
year with more than 1,600 employees now involved
with both charities.
 112 schools completed Year One of the
Supergrounds programme, which transforms
school grounds nominated through local retail
branches into attractive and stimulating places to
learn and play in safety. A further 183 schools are
now taking part in Year Two of the programme.
 In 2005 the Group continued to support the
Aimhigher Roadshows in England, Wales, Scotland
and Northern Ireland.
In the US, Citizens has a long history of working in
partnership with its local community. Activities focus
on five key areas: affordable housing, economic
development and job creation, financial literacy,
volunteering and the Champions in Action
programme. Further details are on page 36.
Make it happen
Make it happen