Philips 2008 Annual Report Download - page 18

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Healthcare is one of the most pressing issues of our time. The
global population is aging and there are more and more people
living with chronic disease. This is causing costs to continue to rise
and increasing the demand for advanced healthcare, particularly
in developing countries.
At Philips we see these challenges as opportunities. We focus on
the needs of patients and their care providers throughout the care
cycle, wherever that care occurs. And we apply our insights and
innovation to improve healthcare quality and reduce cost.
For some patients, this means faster, more accurate diagnosis and
greater comfort and satisfaction, for others access to healthcare
for the rst time. For care providers, it means improved patient
care and more time to focus on disease management.
The global
healthcare challenge
Our people-focused approach brings meaningful innovation to
simplify healthcare and to give people the best care possible.
This includes new ways to empower patients to manage their
own health for more independent living at home.
Steve Rusckowski , CEO Philips Healthcare
Philips Annual Report 200818
18
We care about...
8
Message from
the President
6
Performance highlights
14
Who we are
42
Our group performance
‘‘ We work to simplify and improve
healthcare for people
’’