Philips 2008 Annual Report Download - page 33

Healthy people, healthy living,
healthy planet
At the Philips Simplicity Event 2008 held on Moscow’s
Red Square, Philips unveiled a range of innovative
concepts addressing people’s need to be healthy
and to live a healthy lifestyle while maintaining a
sustainable environment.
The concepts presented at this fourth edition
focused on the responsible domestic use of resources,
harnessing renewable energy and the responsible
consumption of goods.
Ongoing co-creation
The simplicity-led design concepts are not intended
for introduction to the market in exactly the form
seen at the Event. Instead, as part of our innovation
enrichment strategy, they exist to promote dialogue,
to allow people to experience our ideas, to trigger
reactions, and to ‘test the water’ for potential products.
“ The Simplicity Event brings into sharp focus
the positive impact that Philips can have on
people's lives – on their health, environment,
security and sense of well-being.”
Geert van Kuyck, Chief Marketing Officer
All are technologically viable within a three- to
five-year time frame and are designed to address
the needs and aspirations of people and society.
Providing a sustainable healthcare
infrastructure
2008 marked the completion of the installation phase
of a six-year program to modernize the healthcare
infrastructure of the Republic of Zambia. Part of the
Dutch government’s ORET international development
initiative, the project has seen substantial
improvements
made to 71 hospitals across the country.
It also has
included the training of over 200 local hospital staff,
creating a sustainable skills base to ensure a brighter
future for the provision of healthcare in the country.
The EUR 25 million project included the installation
and maintenance of diagnostic imaging equipment
including mobile X-ray, fluoroscopy, ultrasound
scanners, operating theaters and dental treatment
systems. Funding was provided by the Dutch and
Zambian governments, each contributing 50% of
the project’s costs.
Working with partners
With overall responsibility for project implementation,
we partnered with education provider Fontys to train
a local workforce of radiologists, laboratory technicians,
nurses, midwives and other medical staff. We partnered
with Simed, a provider of turnkey healthcare solutions,
to provide surgical and dental solutions for the project.
We will continue to maintain the equipment we
installed, and with Fontys we have implemented a
train-the-trainer program to ensure that the project’s
benefits continue to be realized for years to come.
Philips Annual Report 2008 33
122
Performance statements
114
Supervisory Board report
110
Our leadership
94
Risk management
70
Our sector performance