Philips 2008 Annual Report Download - page 83
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 |
 |
5,283
11,963
5,076
12,616
5,382
13,108
5,739
13,330
4,705
1,497 1,671 1,823 2,082
1,808
2,492
2,467 2,985 3,019 2,717
1,847
11,145
517 320 302 351
293
2,441
2,582
2,564
2,199
Sales per market cluster
in millions of euros
16,000
12,000
8,000
4,000
0
2004 2005 2006 2007 2008
Western Europe North America other mature
key emerging other emerging
Sales and net operating capital
in billions of euros
Sales NOC
15
12
9
6
3
0
12.0
0.2
2004
12.6
0.1
2005
13.1
0.9
2006
13.3
0.9
2007
11.1
0.7
2008
EBIT
a
n
d
EBIT
A
in millions of euro
s
2004 2005 2006 2007 2008
EBITA in valueEBIT in value EBITA as a % of sales
733
728
5.8
692
683
5.3
848
832
6.4
281
265
2.5
574
4.8
569
0
2
50
500
7
50
1
,
00
0
Strategy and 2009 objectives
Philips Consumer Lifestyle will play an important role
in the realization of Philips’ strategic ambitions. For
2009 and beyond, Consumer Lifestyle has put in place
a number of specific value-creating initiatives which it
will drive via the axes Drive performance, Accelerate
change and Implement strategy:
Further optimize the business portfolio to focus on
•
higher growth, higher-margin product categories and
to build on global and regional leadership positions
Selectively strengthen the portfolio through opening
•
up new values spaces, including pursuing external
opportunities such as strategic acquisitions and alliances
Focus on geographic areas – in particular emerging •
markets – with the highest return on marketing
investment
Increase effectiveness and investment in advertising •
and promotion as well as research and development
Maintain rigorous cost and organizational discipline, •
measured against external and internal benchmarks.
Philips Annual Report 2008 83
122
Performance statements
114
Supervisory Board report
110
Our leadership
94
Risk management
70
Our sector performance
Consumer Lifestyle