Philips 2008 Annual Report Download - page 78

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Consumer markets heavily impacted by downturn ‡
Integration of former CE and DAP ‡
Refocused approach to Television based ‡
on differentiation
Market and customer-driven portfolio choices
‡
Today’s consumers want to enjoy a healthy life balance
– to look and feel good, and to benefit emotionally
from rich, pleasurable technology experiences, both
at home and on the move.
The pursuit of personal health and well-being is a
universal trend. It represents a significant proportion
of the total global consumer spend and the broad
consumer lifestyle market in particular, which is itself
nearly three times larger than the market for our
existing consumer businesses. It is creating a market
in both developed and emerging economies, is growing
at a faster pace than the overall consumer goods
market, and therefore represents a formidable
platform for sustainable growth.
Simply sensational
In 2008, Philips extended its highly successful Senseo range of coffee
machines with the introduction of the Senseo Latte Select, which offers
delicious coffee specialties made with fresh frothed milk. Consumers can
choose from Cappuccino, Latte Macchiato, Café Latte and regular black
Senseo coffee – all at the touch of a button.
Consumer
Lifestyle
Philips Annual Report 200878
42
Our group performance
18
We care about...
8
Message from
the President
6
Performance highlights
14
Who we are