Philips 2008 Annual Report Download - page 31
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Capturing opportunities
in emerging markets
“ Through our technology, know-how, products and
services, we are capturing growth opportunities by
providing sustainable solutions to the challenges and
needs of people in emerging markets.”
Gottfried Dutiné, Member of the Board of Management
Within the emerging markets there is a fast-growing middle class,
but also the majority of the world population who live on less
than $2 a day. For both groups, smart products and solutions
tailored to their needs can really improve their lives.
We have a long-established presence, strong brand awareness
and a large workforce in the emerging economies. Together with
our increasing resource investment, this gives us the home-grown
insights needed to produce appropriate and relevant solutions.
We have developed innovative technologies and approaches to
address particular healthcare and lighting issues, for instance our
SureSigns patient monitors and Uday solar-powered lanterns.
And we provide market-specific consumer products in response
to unique customer needs. For example, the rice cooker range for
the Asian market, the water purifier for India and the Maté kettle
in countries such as Brazil and Argentina.
Philips Annual Report 2008 31
122
Performance statements
114
Supervisory Board report
110
Our leadership
94
Risk management
70
Our sector performance
‘‘ The potential
is tremendous ’’