Philips 2008 Annual Report Download - page 22

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The pursuit of personal well-being is a universal trend – we
all want to feel and look our best, and to enjoy a healthy
life balance. This trend also represents a significant and
fast-growing segment of total global consumer spend.
Our Consumer Lifestyle sector illustrates Philips’ evolution
from a technology business to one that improves the quality
of people’s lives by focusing on their health and well-being.
Starting from validated consumer insights, and guided by our
brand promise of “sense and simplicity”, we offer consumers
lifestyle experiences that are enjoyable and fulfilling.
“ The design of our products and services reflects the fact
that consumer choices are increasingly driven by emotional
and social factors rather than simply functionality.”
Andrea Ragnetti, CEO Philips Consumer Lifestyle
Helping consumers to
enjoy a healthy lifestyle
‘‘ We focus
on consumer
experiences ’’
Philips Annual Report 200822
18
We care about...
8
Message from
the President
6
Performance highlights
14
Who we are
42
Our group performance