Philips 2008 Annual Report Download - page 21

Designed for emerging markets
Our series of new portable, compact patient monitors
provides a reliable and affordable means to observe
and care for patients. Introduced in India, the new
Philips SureSigns VM3 is the first Philips patient
monitor designed for emerging markets.
Rapidly changing healthcare services
With a growing per capita income and the adoption
of new lifestyles, healthcare services in India are
rapidly changing. To meet the increasing demand for
quality care, people in urban areas have seen the
construction of new, state-of-the-art hospitals and
associated satellite facilities, while others are increasingly
seeking care at smaller nursing homes and clinics.
This has fueled demand for healthcare equipment
including patient monitors
. Our objective is to garner
a market share of 40% by
2010 through our diverse
range of patient monitoring equipment.
Access to more affordable equipment
High-end patient monitors are out of reach for many
small to mid-sized clinics, forcing doctors and nurses
to decide upon treatment only based on visible
symptoms. Sometimes this means they must wait for
a patient’s condition to deteriorate before changing
treatment. With access to more affordable patient
monitoring equipment, clinicians are able to observe
a patient’s vital signs and make more informed, timely
decisions about patient care.
Versatile, cost-effective solutions
In 2008, Philips introduced the latest additions to its
HD
ultrasound family of products, the Philips HD7 and
Philips HD15.
The HD7 was introduced to Europe in March at
the European Congress of Radiology (ECR) in Vienna.
It draws upon an array of features and capabilities
available on high-end Philips systems and puts them
into an affordable, mobile unit that is well-suited for
a wide variety of clinical settings.
“ Now it no longer requires a major
investment for a medical office, clinic or
small hospital to get the same kind of key
capabilities, performance features and
high-definition imaging found in higher-
priced ultrasound systems.”
Anne LeGrand, senior vice president, Ultrasound,
Philips Healthcare
Developed with clinicians in mind, the ergonomic,
easy-to-use system can meet the demands for
high-volume use in a wide range of clinical applications.
Superb imaging and workflow performance in
a cost-effective system
The Philips HD15 ultrasound system is a new
platform designed to deliver an advanced level
of image clarity and broad application support for
everyday use in small hospitals, clinics and private practices.
The system may be used as a primary system for
some users, particularly those in emerging markets
who require a feature-rich system but may not need
all of the features of a high-end ultrasound solution.
>450
products
and services
offered in over
100 countries
Philips Annual Report 2008 21
122
Performance statements
114
Supervisory Board report
110
Our leadership
94
Risk management
70
Our sector performance