Bank of America 2015 Annual Report Download - page 9

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Grow With Our Customer-Focused Strategy
of the 2015
U.S. Fortune
1,000
of the
2015 Global
Fortune 500
Mobile Banking Users (MM)
Our award-winning mobile platform is driving improvements in
customer satisfaction, adding more than , users every day.
We extended $10.7 billion
in new credit to small
business owners, resulting
in total small business
lending of nearly
$25.2 billion.
New Credit Card Accounts (MM) and Percent of Cards Issued
to Existing Customers
We’re successfully deepening relationships with current clients with
credit card products that reward them for doing more business with us.
Preferred Rewards
member enrollments
2.8MM
81% 96%
Relationships with:
Investment
banking fees
$5.8B
Wealth Management
client balances
$2.4T
The number of client-facing financial
specialists in our Bank of America
financial centers grew more than
14% since 2012 to
BofA Merrill Lynch
Global Research
ranked top research
firm five years in
a row
(Source: Institutional Investor)
#1
7,000+
2012 2013 2014 2015
3.3 3.9 4.5 5.0
2012 2013 2014 2015
12.0 14.4 16.5 18.7
Information as of December 31, 2015 unless otherwise noted.
60% 61% 67% 57%
7