Philips 2009 Annual Report Download - page 10
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We have weathered the storm and prepared the ground
for a future of profitable growth. Going forward, I am
convinced that relentless focus on our customers’ needs,
along with rigorous execution of our strategy, will enable
us to realize our ambition of becoming the leading
company in Health and Well-being.
In conclusion, I would like to thank our customers and
suppliers for their loyalty and support in these tough
economic times. Once again, our employees – including
those from our 2009 acquisitions – have responded to
adversity with resilience and creative endeavor. Their
efforts are greatly appreciated.
Finally, on behalf of the entire Board of Management, I
would like to thank our shareholders for their continuing
support. They can rest assured that we remain fully
committed to increasing the value of their investment.
Gerard Kleisterlee, President
The leading company in Health and Well-being
Drive performance
• Drive top-line growth and
market share
• Continue to reduce costs
and improve cost agility
• Further increase cash by
managing cash aggressively
Accelerate change
• Increase customer centricity
by empowering local markets
and customer facing staff
• Increase number of
businesses with NPS
• Increase employee
engagement to high
performance level
Implement strategy
• Increase our market position
in emerging markets
• Drive key strategy initiatives
for each sector
• Leverage Sustainability as an
integral part of our strategy
Management Agenda 2010
(co-) leadership positions
President’s message
10 Philips Annual Report 2009