Philips 2009 Annual Report Download - page 84

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5.2 Healthcare
“In 2009 our focus was very much on pro-actively managing
our way through the economic downturn. Despite challenging
market conditions, we delivered solid fi nancial results thanks
to an intense focus on winning business and controlling cost.”
Steve Rusckowski, CEO Philips Healthcare
€ 7.8 billion sales 10.8% EBITA as a % of sales € 876 cash fl ows before
fi nancing activities
million
• Healthcare challenges present major
opportunities in the long term
• Addressing the care cycle – our unique
differentiator
• Home healthcare is a core part of our healthcare
strategy
• Improved market leadership in core businesses
5.2.1 Introduction
The future of healthcare is one of the most pressing global
issues of our time. Around the world, societies are facing
the growing reality and burden of increasing and in some
cases aging populations, as well as the upward spiraling
costs of keeping us in good health. Worldwide, many
more people live longer with chronic disease – such as
cardiovascular diseases, cancer, diabetes – than in the
past. Aging and unhealthy lifestyles are also contributing to
the rise of chronic diseases, putting even more pressure
on healthcare systems. At the same time the world is
facing a global and growing deficit of healthcare
professionals.
5 Our sector performance 5.2 - 5.2.1
84 Philips Annual Report 2009