Philips 2009 Annual Report Download - page 33

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2 Our strategy in action 2.5 - 2.5
Philips Annual Report 2009 33
Offering a brighter shopping
experience in Asia
In China and India we are using new,
customer-centric approaches to make
sure we fully meet consumers’ lighting
needs.
In China we have opened 80 Philips-branded lighting stores that uniquely
address customer demand for energy-efficient, value-added lighting solutions
for the home. The interior layout is based on rooms in the home rather than
product categories. We also have 800 Home Lighting Centers within multi-
branded lighting shops, extending distribution even further. Both formats will be
further rolled out in 2010.
In order to reach the Indian consumer, we have developed the customer-
centric concept of Light Lounges – experience centers that show Philips
solutions in home decorative lighting and offer consumers a unique ‘see, touch
and feel’ experience. In addition to these special Light Lounges in shopping malls,
on high streets and at stand-alone locations, we are also partnering with
retailers to create shop-in-shop sales outlets. By year-end 2009 we had 28 Light
Lounges and 125 shop-in-shop outlets in 28 cities across India, with many more
planned for 2010.