Philips 2009 Annual Report Download - page 53
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3 Our planet, our partners, our people 3.5 - 3.5
Philips Annual Report 2009 53
Leading to Win
We are strengthening the alignment
between individual objectives and overall
company goals, and emphasizing the
importance of how we work.
Given today’s challenging economic climate, it’s more important than ever that
we keep working to achieve our aim of becoming a people-focused, market-
driven company with a strong, performance-oriented culture.
To make this a reality, we are unleashing a One Philips mentality, inspiring
leaders to strive for results not just in their own business or function, but for
Philips as a whole.
We also are encouraging a way of working that’s much more in line with the
four Philips Values – Delight customers, Deliver great results, Depend on each
other, Develop people – which summarize the behavior we think is vital to our
success as a company.
Changing how we manage performance
We are changing the way we evaluate and reward our people. To emphasize
how important it is to live the values in everything we do, with ‘Leading to Win’,
our employees are assessed not just on what they achieve (results) – but also on
how they achieve it (behavior).
‘Leading to Win’ is about aligning the way we set targets, manage and reward
performance with our ambition to become a high-performance growth
company.