Philips 2009 Annual Report Download - page 26
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2 Our strategy in action 2.3 - 2.3
26 Philips Annual Report 2009
Get fit your way
We are building a platform for
technology-enabled personal health
management – making it easier for
people to get active, fit and healthy.
Modern life, with all its conveniences, also has its challenges. The technology
that helps us fit more into a day also renders us less physically active.
Collectively, as our activity level goes down and our weight up, there are
dangerous consequences: cancer and heart disease, already the two most
common and deadly diseases, are on the rise.
Most of us know we need to be more active, but how do we find the time,
energy and motivation? Our DirectLife program could be the answer.
Innovative new approach to fitness
DirectLife is “sense and simplicity”, quite literally, “in action”. It combines smart
technology with proven coaching methods to make our busy lifestyles more
active. And it creates awareness on how active you are and helps you set
balanced and achievable goals to increase your daily activity levels.
The discreet, wearable Activity Monitor records your daily movements and
transfers the information to a webpage that keeps track of your progress against
your longer-term goals. It motivates, gives feedback and provides support to
help people make sustainable changes in their lifestyles. It focuses on making
everyday life more active, rather than expecting people to have dedicated times
at which they work out, play sports or exercise.