Philips 2009 Annual Report Download - page 25

2 Our strategy in action 2.3 - 2.3
Philips Annual Report 2009 25
Tailored solutions for new
markets
To make a difference in emerging
markets we have to focus even more on
understanding local needs and adapting
our portfolio to address these needs.
Consumer needs, spending power and many other important factors are often
different in the emerging markets than in the mature markets. And the emerging
markets themselves differ from each other. Key to success is the ability to
attract, develop and retain talent in our emerging markets, improving the
transfer of know-how and increasing our speed in adapting to fast-moving
market conditions.
Making cooking a joy – every day
Our Healthy Variety rice cooker demonstrates our commitment to addressing
emerging market needs in a manner true to “sense and simplicity”. Fully run by
local talent with a deep understanding of consumer needs, the proposition
addresses the dilemma experienced by many consumers who are looking for
inspiration and guidance when cooking.
The Healthy Variety rice cooker offers Chinese consumers not only cooking
inspiration, but also a new user experience in navigation. It is the world’s first
rice cooker to provide visual and audio step-by-step guidance, and bundles a
nest of dedicated accessories for consumers to enjoy 30 different cooking
experiences.