Philips 2009 Annual Report Download - page 17
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2 Our strategy in action 2.1 - 2.1
Philips Annual Report 2009 17
Simplifying healthcare in
emerging markets
Rising wealth and population growth will
dramatically increase demand for quality
healthcare in emerging markets. We
have reinforced our healthcare presence
and growth ambitions in these markets.
Over the last five years we have extended our industrial and commercial
footprint in the emerging markets by acquiring several companies and
establishing a manufacturing joint venture. We see a clear need for both state-
of-the-art equipment and value products. For example, in 2009 we sold more of
our cutting-edge iCT scanners in China than in any other country. At the same
time we are leveraging our supply chain capabilities in China, India and Brazil to
enrich our portfolio of value-priced products and services adapted to local
needs. We have now introduced more than 10 new healthcare systems – across
several modalities – that we built locally and sell globally.
Localize care cycles and care settings
Emerging markets are set to become the chronic disease centers of the world.
By 2015, China and India will be the largest cardiac markets, and by 2020 three-
quarters of all cancer deaths will occur in emerging markets. Our focus is on
cardiology, oncology and women’s health.
New business models
We are also developing new services and business models – including unique
financial, clinical and turnkey solutions – to help local care providers address the
specific and often complex healthcare challenges in their markets.
Investing in the future
Our new imaging systems campus in Suzhou, which will manufacture our value
range CT and MR systems, reflects Philips’ commitment to gain leadership in the
imaging market, particularly in China. In India, we plan to set up a plant for the
manufacture of cardiovascular and general X-Ray systems to cater to healthcare
infrastructure needs of smaller hospitals and care providers in that country. And
we will continue to leverage small local-for-local and local-for-global acquisition
opportunities for supply chain, product portfolio and channel improvements.