Philips 2009 Annual Report Download - page 30

2 Our strategy in action 2.4 - 2.4
30 Philips Annual Report 2009
Healthy air for all the family
Air treatment is a fast-growing market,
especially in China. We aim to become
the trusted brand for air purification.
A simple breath keeps us alive. Yet in this single breath, we take in more than
just life-giving oxygen. In the course of a day, we may inhale up to two
tablespoons of airborne particles, including allergens such as pollen and mold
spores, pet dander and dust mite by-products. Figures released by the World
Health Organization in 2007 claimed that in a number of countries – including
several emerging economies – indoor air pollution is responsible for a total of
1.2 million deaths a year. As children breathe up to twice as much air as adults,
they will inhale even higher levels of airborne contaminants and are even more
exposed to acute respiratory conditions.
In emerging markets like China, people living in cities face the same indoor air
pollution issues as anywhere else, but the expanding economy has created
additional environmental challenges as a result of, for example, things like
construction projects and increased car ownership.
Taking control of air quality
To combat this problem, we have developed the Philips Clean Air System,
which removes all allergens, odors and gases, reducing exposure to particles
that may cause allergic reactions. A simple solution families can rely on – filling
the room with fresh, healthy air.