Philips 2009 Annual Report Download - page 120

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7Investor information
7.1 The Philips
investment
proposition
Our strategy
Philips’ strategy is to become the leading company in
Health and Well-being. We believe that a steadily growing
demand for healthcare, a healthy lifestyle and energy-
efficient lighting solutions will – driven by an aging
population, increased environmental awareness and
expanding emerging markets – allow Philips to generate
double-digit EBITA margins.
Our Healthcare sector is a world leader in many
businesses including Cardiovascular X-ray, Patient
Monitoring and, not least, Home Healthcare which we see
playing an increasingly more important role in the years
ahead. Equally, our Consumer Lifestyle sector is built on a
portfolio of leading businesses – including Philips men’s
shaving, Philips Sonicare oral healthcare and Philips Avent
mother and childcare. We are the world’s largest Lighting
company with a leading position in LED lighting solutions
the future of this industry. We will continue to leverage
our brand, with its promise of “sense and simplicity”, our
rich technological heritage and our advanced insight into
the needs of end-users to bring meaningful innovation to
our customers. In doing so, we will make Philips, already
one of the oldest and strongest global brands, the leading
company in Health and Well-being.
Our financial targets
Comparable sales growth:
- well in excess of global GDP
Group EBITA margin: 10% or more
Sector EBITA targets:
- Healthcare 15-17%
- Consumer Lifestyle 8-10%
- Lighting 12-14%
Return on invested capital: 12-13%
Sustainability
We seek to make constant progress in the sustainability of
our business. A clear example of how we are driving
business growth through sustainability is evident in our
current EcoVision4 program.
Our EcoVision4 targets
over the period 2007 - 2012
Double revenues from Green Products to 30% of total
sales
Double investment in Green Innovations to a
cumulative EUR 1 billion
Improve our operational energy efficiency by 25% and
reduce CO2 emissions by 25%
7 Investor information 7 - 7.1
120 Philips Annual Report 2009