Philips 2009 Annual Report Download - page 43
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3 Our planet, our partners, our people 3.2 - 3.2
Philips Annual Report 2009 43
Improving our footprint
Philips is dedicated to improving the
ecological performance of its products
and processes, setting stretch targets to
meet these challenges.
With our EcoVision4 program we focus on energy and material efficiency over
the entire product lifecycle, as well as in our daily operations. By 2012, Philips
will generate 30% of total revenues from Green Products, have doubled
investment in Green Innovations to a cumulative EUR 1 billion, and improved
our operational energy efficiency by 25% and reduced CO2 emissions by 25%, all
compared with the base year 2007.
Green Products
In the third year of EcoVision4, Green Products already represent a significant
share of our revenues in all the markets we serve. In fact Green Products grew
19% in 2009, during a time of declining overall sales. To raise the bar we are
going beyond our original target, aiming for 50% in 2015.
We use the Philips Green logo to identify an increasing number of our Green
Products. To further increase awareness and encourage individuals to make
smart daily choices, we relaunched our asimpleswitch.com website.
Green Innovations
Because sustainability is a strategic innovation driver for Philips, we regularly
review our research portfolio from a sustainability angle. A few examples: the
world’s first OLED (Organic Light-Emitting Diode)-based, interactive lighting
concepts for consumer and professional use; TVs that carry the EU Ecolabel;
and our DoseWise radiation management that ensures optimal image quality
while protecting people in X-ray environments.
Operational energy efficiency
2009 saw a step change in our efforts to reduce operational CO2 emissions. In
addition to continuing our systematic Energy Potential Scans, green lease car
policy and global green IT program, new initiatives include a green purchasing
policy and investigating options to buy and generate renewable energy.