Philips 2009 Annual Report Download - page 24

2 Our strategy in action 2.3 - 2.3
24 Philips Annual Report 2009
Nurturing effective oral care
habits
With Sonicare For Kids, we are driving
growth in our Oral Healthcare business
while helping youngsters toward a
lifetime of good oral health.
It’s a daily challenge for parents everywhere – how do you make sure your
children clean their teeth properly? We all know it’s essential that children
develop effective brushing habits early. So, to help meet this goal, we have
launched Sonicare For Kids.
A true case of “sense and simplicity”
“In developing Philips Sonicare For Kids, we combined our patented sonic
technology with kid-friendly features to create a toothbrush that delivers
maximum effectiveness for children at every age, whether they can brush by
themselves or need parental help,” explains Vivienne Palmer, Marketing
Manager, Philips Sonicare.
Sonicare For Kids is designed for children aged four to ten. It has an innovative
‘KidTimer’ that helps children reach the recommended two-minute brushing
time by progressively increasing brushing time over 90 days. Plus, there are fun
musical tones to indicate when it’s time to move to another section of the
mouth. The ergonomic handle fits easily in a small hand and has two gripping
locations so that the parent can hold the brush with the child to start with and
then the child can hold it on its own for independent brushing.