Philips 2009 Annual Report Download - page 88

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Sales per market cluster
in millions of euros
■-Western Europe--■-North America--■-other mature--■-emerging
9,000
6,000
3,000
0
2005
1,692
2,810
565
946
6,013
2006
1,704
3,167
642
1,049
6,562
2007
1,767
3,215
559
1,097
6,638
2008
1,961
3,747
670
1,271
7,649
2009
1,941
3,685
763
1,450
7,839
Sales and net operating capital
in billions of euros ■-Sales----NOC
9
6
3
0
12
8
4
0
3.1
6.0
2005
4.6
6.6
2006
4.8
6.6
2007
8.8
7.6
2008
8.4
7.8
2009
EBIT and EBITA1)
in millions of euros
■-EBIT in value--■
■-EBITA in value----EBITA as a % of sales
1,200
800
400
0
30.0
20.0
10.0
0
69879
777
12.9
2005
763
111
874
13.3
2006
709
137
846
12.7
2007
621
218
839
11.0
2008
591
257
848
10.8
2009
1) For a reconciliation to the most directly comparable GAAP measures, see
chapter 14, Reconciliation of non-GAAP information, of this Annual Report.
5.2.7 Regulatory requirements
Philips Healthcare is subject to extensive regulation. It
strives for full compliance with regulatory product
approval and quality system requirements in every market
it serves by addressing specific terms and conditions of
local ministry of health or federal regulatory authorities,
including agencies like the US FDA, EU Competent
Authorities and Japanese MLHW. Environmental and
sustainability requirements like the European Union’s
Waste from Electrical and Electronic Equipment (WEEE)
and Restriction of Hazardous Substances (RoHS)
directives are met with comprehensive EcoDesign and
manufacturing programs to reduce the use of hazardous
materials.
Philips Healthcare participates in COCIR, the European
trade association for the Radiological, Electro-medical and
Healthcare IT industry, which has committed to
participate in the Energy-using Products Directive
through a Self-Regulatory Initiative for imaging equipment.
5.2.8 Strategy and 2010 objectives
Philips Healthcare will continue to play an important role
in the realization of Philips’ strategic ambitions in the
domain of Health and Well-being.
Healthcare has defined the following key business
objectives for 2010:
Drive performance
• Continue to drive operational excellence and improve
margins
• Drive emerging market growth
• Continue to pursue integration of our recent
acquisitions
Accelerate change
• Drive transformational activities to improve the
customer experience
• Organize around customers and markets to bring
decision-making closer to the customer
• Accelerate introductions of low and mid-end products
as a platform for new growth opportunities
Implement strategy
• Move toward leadership position in imaging
• Grow Home Healthcare
• Continue to execute our care cycle strategy around
women’s health, cardiology and oncology
• Leverage Sustainability as a driver of growth
5 Our sector performance 5.2.6 - 5.2.8
88 Philips Annual Report 2009