Philips 2009 Annual Report Download - page 23
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2.3 Healthy Life & Personal Care
We look for opportunities where “sense and simplicity” can
truly make a difference.
Reflecting the consumerization of the professional health
domain, our Healthy Life platform takes a holistic approach to
enhancing consumer health, including addressing the need for
healthy, caring relationships.
Our Personal Care platform addresses consumers’ need to
look and feel their best, giving them the confidence to face life’s
challenges head-on.
2 Our strategy in action 2.3 - 2.3
Philips Annual Report 2009 23