Philips 2009 Annual Report Download - page 34

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2 Our strategy in action 2.5 - 2.5
34 Philips Annual Report 2009
A new way of experiencing and
interacting with light
In 2009 we unveiled the first-ever
OLED-based interactive lighting
concepts for both consumer and
professional applications – the next
phase in the solid-state lighting
revolution.
An OLED (organic LED) is an extremely flat, lightweight panel. When switched
off, it resembles a mirror. But as soon as current is applied, the whole panel
lights up, dispersing a gentle glow of light. OLED technology is complementary
to, not a replacement for, point-source LED technology and is now entering the
stage that it can be turned into meaningful applications.
Beyond illumination
“Our OH…LED! concepts demonstrate a new light ambience, novel design
possibilities and unique interactivity of light and human gesture,” says Rudy
Provoost, CEO of Philips Lighting. “Economic and environmental concerns are
driving all of us to make the move to cleaner, more energy-efficient solutions as
quickly as we can. What’s particularly exciting is that LEDs and OLEDs offer the
possibility to create new lighting designs and experiences that weren’t
achievable in the past. With these new concepts Philips is adding a whole new
dimension to lighting and the way it can enhance people’s lives.”