Philips 2009 Annual Report Download - page 13

and components to life-enhancing applications and
solutions. Our strong IP position across the LED value
chain will further reinforce this leadership.
One Philips focus on
Health and Well-being
Synergies across the portfolio
One mission
Improving people’s lives
One promise
“sense and simplicity”
One company
- Common, end-user-driven innovation process
- Strong global brand
- Channel access and global presence
- Engaged workforce
- Technology, know-how and strong IP positions
- Economies of scale, e.g. shared service centers
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Strategic priorities
We have simplified our organization, tightened our focus
and defined six platforms – Professional Healthcare,
Home Healthcare, Healthy Life / Personal Care, Home
Living / Interactive Living, Home Lighting and Professional
Lighting – all with drivers for growth.
Together, these six platforms create a coherent portfolio.
We see many opportunities to leverage capabilities and
synergies across the platforms, as they are united in
different combinations by customer segments, channels,
key processes and capabilities, and technology platforms.
For the coming period we have set the following strategic
priorities:
• Increase our market position in emerging markets
• Drive key strategy initiatives for each sector:
- Move towards leadership position in imaging
- Grow Home Healthcare
- Grow Health & Wellness
- Manage TV to profitability
- Become the lighting solutions leader in Outdoor
- Grow Consumer Luminaires
- Optimize the lamps lifecycle
• Leverage Sustainability as an integral part of our
strategy
Achieving our objectives
Our goals have become even more challenging with the
economic downturn. We intend to realize our ambitions
by continuing to focus relentlessly on people’s needs and
aspirations. This means:
• creating meaningful innovations based on validated user
insights
• developing and maintaining strong relationships with
our customers
• nurturing talent and unlocking the full potential of our
own highly engaged Philips people, as measured by our
Employee Engagement Index.
Any strategy is only as good as its execution. We believe
that if we maintain our focus and continue to execute
swiftly and decisively, we will succeed in making Philips the
leading company in Health and Well-being.
1 Who we are 1.2 - 1.2
Philips Annual Report 2009 13