Philips 2009 Annual Report Download - page 41

3 Our planet, our partners, our people 3.1 - 3.1
Philips Annual Report 2009 41
No longer in the dark
Philips is working to help the Indonesian
government meet its goal to reduce
global warming caused by excessive
energy consumption.
With economic growth of 5-6% annually, Indonesia faces the challenge of fast-
rising domestic energy demand with declining oil and gas production.
Encouraging the simple switch to energy-efficient lighting can help ease that
pressure, particularly in the country’s kampongs, villages with native houses.
Knowing that 60% of the people in the world’s fourth most populous nation live
in kampongs where inefficient costly-to-operate traditional lighting is still used,
we launched the Philips Bright Energy Saving Kampong program.
A helping hand
Our employees volunteer to explain the advantages of energy-efficient lighting:
brighter light, enhanced safety, and reduced electricity bills and CO2 emissions.
During 2009 we educated villagers in 50 kampongs across Java, Sumatra,
Kalimantan and Sulawesi to become Bright Energy Saving Kampongs. We also
provided 1,000 energy-saving lamps for each village and 100 fluorescent lamps
for public facilities like roads, schools and town halls, and offered support during
the switchover.
Simply a success
Sukamaju village is just one kampong enjoying the benefits of this program. One
of those benefits is that the new brighter lighting is safer for midwives who no
longer have to travel in the dark. Plus, electricity bills dropped a hefty 33%.