Philips 2009 Annual Report Download - page 38

2 Our strategy in action 2.6 - 2.6
38 Philips Annual Report 2009
Bringing our cities to life
Outdoor lighting can play a vital role in
enhancing the quality of urban life,
making cities safer and more enjoyable to
live in and visit.
Municipal authorities the world over are embracing the benefits that energy-
efficient outdoor lighting has to offer in making their towns and cities more
attractive and sustainable.
Of course, safety, security and orientation remain essential requirements. But
now, with its flexibility and scope for dynamics, outdoor lighting can also be
used to enliven, entertain and captivate – making it an extremely effective image
builder for any city.
Grand Canal, Hangzhou
Running from Hangzhou in the south of China to Beijing in the north, the Grand
Canal – 1,764 km in length – is the world’s longest man-made waterway. In
combination with the natural hydrosphere, our floodlighting solutions create a
beautiful, soft lighting ambience – icy blue in winter and blue-green in summer –
impressing city residents and visitors alike. The Grand Canal lighting project has
created an impactful landmark for Hangzhou, reinforcing the city’s identity as a
whole.
The project came second at the 2009 city.people.light awards, an annual
competition organized by the Lighting Urban Community International
Association (LUCI) and Philips to reward projects which demonstrate the
contribution lighting can make to the well-being of those visiting or living in a
city or town.