Philips 2009 Annual Report Download - page 21

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2 Our strategy in action 2.2 - 2.2
Philips Annual Report 2009 21
Breathe deeply, live well
More and more patients require oxygen,
ventilation or nebulization therapy at
home. What better example of our
health and well-being focus than simply
helping them to breathe?
Chronic diseases account for 70% of all deaths in the US and consume 75% of
US healthcare expenditure. Worldwide, they represent 60% of all deaths, and
the percentage is growing as developing nations begin to develop greater
incidences of ‘western’ diseases. In the home respiratory market there is an
increased incidence of chronic diseases like COPD, asthma, etc., resulting in
more patients requiring dedicated respiratory treatments at home.
Making life more livable
We enjoy market leadership in home respiratory care, including oxygen-
generation products for the ambulatory patient, home ventilation and airway
clearance devices. Solutions like our new Trilogy100 portable at-home life-
support ventilator are designed to be simple to use and live with, as well as
providing clinically effective therapy. Patients who use them often experience
greater freedom, mobility and independence in their daily lives.
When developing the Trilogy100 ventilator, we focused on areas for clinicians
and caregivers that are most important in delivering home respiratory care –
ease of use, versatility and portability. The integration of the three makes
Trilogy100 a significant advancement in home respiratory care.