Philips 2009 Annual Report Download - page 16

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2 Our strategy in action 2.1 - 2.1
16 Philips Annual Report 2009
Acquisitions targeted at growth
opportunities
In Healthcare we continue to pursue
small, tuck-in acquisitions to support our
focused growth initiatives.
Image-guided intervention and therapy is a natural extension of our imaging
business and bridges our care cycle strengths in diagnosis and management. In
2009 we announced the acquisition of Canada-based Traxtal, an innovator in
the field of minimally invasive instruments and software for image-guided
intervention and therapy. Traxtal’s soft-tissue navigation solution functions as a
GPS for medical instruments, making interventional radiology procedures more
accurate while aiming to reduce contrast, radiation dose and intervention time.
Coupled with our strong position in medical imaging, this acquisition has made
Philips one of the leading solution providers for image-guided procedures.
“The acquisition of Traxtal opens up great opportunities for further cutting-
edge, minimally invasive intervention and therapy solutions in combination with
our other leading diagnostic and imaging products in Ultrasound, CT and MR,”
said Steve Rusckowski, CEO of Philips Healthcare.
Expanding emergency healthcare offering
In 2009 we also acquired US-based InnerCool Therapies, a leader in body
temperature management. “This transaction will allow us to broaden our
offering in emergency care, and also enable us to provide leadership in
promising future applications which could further preserve heart and brain
tissue in the event of Sudden Cardiac Arrest,” said Steve Rusckowski.