Regions Bank 2010 Annual Report Download - page 7
Download and view the complete annual report
Please find page 7 of the 2010 Regions Bank annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
1 -
2 -
3 -
4 -
5 -
6 -
7 -
8 -
9 -
10 -
11 -
12 -
13 -
14 -
15 -
16 -
17 -
18 -
19
-
20
-
21
-
22
-
23
-
24
-
25
-
26
-
27
-
28
-
29
-
30
-
31
-
32
-
33
-
34
-
35
-
36
-
37
-
38
-
39
-
40
-
41
-
42
-
43
-
44
-
45
-
46
-
47
-
48
-
49
-
50
-
51
-
52
-
53
-
54
-
55
-
56
-
57
-
58
-
59
-
60
-
61
-
62
-
63
-
64
-
65
-
66
-
67
-
68
-
69
-
70
-
71
-
72
-
73
-
74
-
75
-
76
-
77
-
78
-
79
-
80
-
81
-
82
-
83
-
84
-
85
-
86
-
87
-
88
-
89
-
90
-
91
-
92
-
93
-
94
-
95
-
96
-
97
-
98
-
99
-
100
-
101
-
102
-
103
-
104
-
105
-
106
-
107
-
108
-
109
-
110
-
111
-
112
-
113
-
114
-
115
-
116
-
117
-
118
-
119
-
120
-
121
-
122
-
123
-
124
-
125
-
126
-
127
-
128
-
129
-
130
-
131
-
132
-
133
-
134
-
135
-
136
-
137
-
138
-
139
-
140
-
141
-
142
-
143
-
144
-
145
-
146
-
147
-
148
-
149
-
150
-
151
-
152
-
153
-
154
-
155
-
156
-
157
-
158
-
159
-
160
-
161
-
162
-
163
-
164
-
165
-
166
-
167
-
168
-
169
-
170
-
171
-
172
-
173
-
174
-
175
-
176
-
177
-
178
-
179
-
180
-
181
-
182
-
183
-
184
-
185
-
186
-
187
-
188
-
189
-
190
-
191
-
192
-
193
-
194
-
195
-
196
-
197
-
198
-
199
-
200
-
201
-
202
-
203
-
204
-
205
-
206
-
207
-
208
-
209
-
210
-
211
-
212
-
213
-
214
-
215
-
216
-
217
-
218
-
219
-
220
-
221
-
222
-
223
-
224
-
225
-
226
-
227
-
228
-
229
-
230
-
231
-
232
-
233
-
234
-
235
-
236
 |
 |
Strengthening the enterprise risk management framework is
essential to the long-term success of our company and extends to
all inherent risks – both credit and otherwise – that we encounter.
Adherence to strict and consistent underwriting standards
ensures we are being compensated appropriately for the risk we
take in making loans. Knowing there’s no place for surprises
when customers borrow money, we will also make certain that
our lending practices are fair and transparent so loan obligations
and implications are completely understood. While our credit
issues have not been resolved as promptly as we would like, our
internally risk-rated problem loans improved every quarter last
year and delinquencies have been trending favorably as well. I
am confi dent that we now have the right people, processes
and technology in place to address these issues and that we are
making progress.
PREPARED FOR A NEW OPERATING ENVIRONMENT
While I’m optimistic that the worst days of the economic crisis
are behind us, I also recognize that there will be many new
regulations that will impact our business model and how we serve
our customers. However, we know our markets and customers
very well and remain confi dent in our ability to adjust and adapt
our business.
The new operating environment will require substantial
changes to the manner in which we deliver and price our services.
Most importantly, we recognize the new environment’s ongoing
requirement to be innovative in the design of products and the
delivery of these products to our customers. The markets demand
that we deliver products that satisfy customer needs in a manner
that customers value and for which they are willing to pay a fair
and competitive price.
Service quality plays a significant role, and at Regions, it’s
We know our markets
and customers very
well and remain
confi dent in our
ability to adjust and
adapt our business.
| 5