Regions Bank 2010 Annual Report Download - page 8

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our key differentiator from our competitors. Our associates
understand that banking should not be complicated and that it
is based on relationships. Across our 16-state franchise, customers
deserve to receive the consistent and high level of friendly, helpful
service that has earned us industry recognition and honors.
SOLID VALUES, STRONG LEADERSHIP
MOVE REGIONS FORWARD
As we move forward, it is important that we build a stronger
values-based culture that drives better performance and results.
I am confi dent in the commitment and determination of our
leadership team to deliver better results. As the economy
improves, we are positioned to demonstrate the business results
that our shareholders deserve. Close to 28,000 Regions associates
live and work according to fi ve values that lead how we operate
and support our communities:
• Put people fi rst
• Do what is right
• Focus on your customer
• Reach higher
• Enjoy life
Regions’ commitment to make life better for our communities
has not wavered throughout the economic crisis. In fact, it’s
stronger than ever. At Regions, we understand the role we play
in our communities: helping businesses – both large and small –
grow and create jobs, helping homeowners achieve and maintain
the dream of home ownership and helping our neighborhoods
thrive. We believe that when our communities succeed, we
succeed. That’s why Regions associates are actively involved in
conducting fi nancial literacy programs throughout our franchise
REGIONS 2010 ANNUAL REPORT
6 |
Service quality plays
a signifi cant role,
and at Regions, it’s
our key differentiator
from our competitors.