Bank of America 2007 Annual Report Download - page 17
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Bank of America 2007 15
Serving an unequalled base of customers and clients helps us develop
market insights that drive industry-leading innovations.
Our new No Fee Mortgage PLUS, for example, helped us build our
mortgage lending in a year when the overall mortgage market declined.
And our pioneering ideas go beyond our products. In 2007, we fi nanced
innovations in environmentally sustainable development, in our
communities and in the arts, as well as in our businesses.
Innovations that work
Insights Innovations Opportunities
+