Bank of America 2007 Annual Report Download - page 28

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Insights
Mass affl uent customers (those with
investable assets between $100,000
and $3 million) cite retirement planning
as their No. 1 fi nancial need.
62 percent of mass af uent customers see
banks with brokerage capabilities as suitable
retirement providers, a rating on par with
brokerages and mutual fund complexes.
(Source: BAI/Mercatus, 2007)
Innovations
Bank of America and its af liates plan to deliver
tailored retirement solutions across a client’s
full spectrum of nancial needs, from savings
to credit to investments and estate planning.
Bank of America and its af liates leverage the
companys unparalleled distribution capabilities
to offer unmatched convenience and access to
retirement solutions online, in banking centers
and over the phone.
Opportunities
26 million mass af uent households own
the majority of personal investable assets
in the United States; Bank of America has
relationships with half of them.
With our vast client base and breadth of
offerings, we are seizing our opportunity to
become a leading provider in the fast-growing
(but still fragmented) retirement marketplace.
Insights Innovations Opportunities
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